Other than SEO, there are four types of promotion that every marketer should use

Although Search Engine Optimization (SEO) is a very effective method for attracting more people to your website, it is also a method that is known to be somewhat unpredictable. Getting Google to rank your website takes a lot of effort, and there’s no assurance that you won’t drop in the rankings at some point in the future.
The good news is that there are a lot of different ways to attract people to become aware of your website and visit it. Here are some amazing possibilities.

Social Networking Websites (the Smaller Ones too)

You should be promoting your website on Facebook and Twitter, but while you’re at it, don’t forget to look at some of the second-tier networks like Instagram (a good picture with the right tag can do wonders!) and Tumblr. Hopefully, I don’t need to tell you that you should be doing this, but in any case, I will say it anyway. On the other hand, you can also be able to profit from some smaller networks that are that unique to your field. For example, if you operate a website pertaining to bodybuilding or fitness, you might want to join Bodyspace. The traffic that you receive from these websites is more focused, and at the same time, the level of competition there is lower. Additionally helpful are question-and-answer websites like Yahoo Answers, Vark.com, Quora, and others of the like.

PPC

PPC is not an option for the majority of webmasters and bloggers since they refuse to pay for any aspect of their marketing efforts. This is a mistake, especially if the website has been monetised effectively, in which case this could potentially be a very profitable strategy that allows you to easily scale both your business and your profits. However, if the website has not been monetised effectively, this is still a mistake. AdWords isn’t the only source, and depending on the nature of your business, there may be other networks that are a better fit for you. Don’t forget to try out other networks for your PPC, such as Facebook.

Email Marketing

The practice of email marketing is one that a lot of bloggers have a habit of putting off. This is due to the fact that before you start seeing effects from it, it may take a significant amount of time. Bear in mind, however, that the majority of the most successful online marketers in the world believe that internet marketing is THE most crucial instrument in their arsenal. Why? because it enables you to have a line of communication with your audience that cannot be cut off by anybody else and can only get stronger over time. Email marketing is something you can continue to do even if Google de-indexes your site and Facebook deletes your account.

Promotion in Other Venues

Last but not least, let’s not overlook the fact that you can still produce a significant amount of traffic by utilizing traditional methods. This could entail doing something as simple as speaking with people and exchanging business cards, or it could require hanging posters or handing out leaflets (both of which are particularly effective if you have a locally based business website). There are instances when the tried-and-true approaches are still the most effective!

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